Journeys & email
Onboarding that follows people out of the app.
Start a journey when someone does something, then mix in-app guides with emails, waits and branches until they reach the goal.
Journeys · In-app and email
The right nudge, in the app or the inbox.
Journeys move people through onboarding, adoption and renewal over days or weeks, mixing in-app guides with email, and stop as soon as someone reaches the goal.
Start on what people do
Enroll someone when they track an event, visit a page, finish a guide, join an audience, match a trait or reach a date like a renewal.
Guides, emails, waits and branches
Build the sequence visually: show an in-app guide, send an email, wait, wait until they do something, and branch on whether they did.
Emails people can say no to
Block templates with merge tags from a verified sender, one-click unsubscribe, a preferences page and a suppression list. Deliveries, opens and clicks are tracked.
Measured against a goal
Set a goal such as “created a deal within 14 days” and see enrollments, reach and conversion for every step.
Customer email
Email people are glad to get, and can stop.
Journeys send email from your own verified address, with the unsubscribe, preferences and suppression handling inboxes expect.
Off until you turn it on
Only workspace admins and owners can switch customer email on, and only with a sender address you've verified and a postal address for the footer.
Templates with merge tags
Build emails from blocks and fill them with the traits your app sends, then send yourself a test before a journey does.
One-click unsubscribe
Every email carries a one-click unsubscribe and a link to a preferences page.
A suppression list that sticks
Unsubscribes, hard bounces and spam reports are never emailed again, even after the person's data is erased.
Deliveries, opens and clicks
Results come back through a signed event webhook and show on each email and journey step.
On the record
Every settings change, template change, test send and suppression change is in the audit log.
Keep exploring
- In-app guidanceTours, checklists, surveys and a resource center, with A/B tests, translations and schedules.Learn more
- AnalyticsPages and features, engagement score, paths, Data Explorer, dashboards, accounts, replays and funnels.Learn more
- Feedback & researchFeature requests, voting, a public portal and roadmaps ranked by revenue, plus prototype tests.Learn more
Help every user find their way.
Install once. Ship your first tour today, and watch how people use it tomorrow.